One of our testers, who says she has extremely dry lips, tells us that this formula has transformed her lips within just one ...

A beauty writer tries five no-peel lip stain liners popular on TikTok, testing them for smooth application, color payoff, and long-lasting potential.

We tested 10 from Rhode, Nars, Glossier, Pat McGrath, NYX, and more to find out which ones delivered color and hydration.

It's for this reason that I love a foolproof formula – make-up that can be applied with very little skill and still look ...

In 2025, the camera is the new mirror - grooming for screen is now part of everyday spending, from students to CEOs to ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Drinkware-maker Bink launched a new dishwasher-safe cup made from double-walled, heat-resistant borosilicate glass that can ...

A writer shares an honest review of Millie Bobby Brown's new Florence by Mills Stay Plush Serum-Infused Lip Oil Tints in four ...

Clinique has drastically reduced many of its bestsellers for Black Friday, including make-up, anti-ageing and Christmas gift ...

Wondering what to get someone who loves beauty products? From hairstyling and facial tools to makeup and skin care, we rounded up the best beauty products.

Wondering what to get someone who loves beauty products? From hairstyling and facial tools to makeup and skin care, we ...

Chapped lips, fixed fast. Our editors picked 11 affordable e.l.f. masks, oils, primers and lip colors to hydrate, smooth and ...