Briefs on the beach, panties in public pools and bras in the breakers are being cancelled this festive season.

After the United States Patent and Trademark Office (USPTO) granted the Swim Shady's trademark in September, Eminem filed a ...

Eminem is taking a beach brand to court, arguing ‘Swim Shady’ will make people think he’s suddenly pivoted to selling umbrellas.

All jokes aside, rapper, songwriter and producer Eminem wants to ensure everyone is well aware of who the real Slim Shady is.

The rapper has stepped in to stop what he believes is a risky resemblance to his Slim Shady brand, arguing that the ...

With leakproof underwear, swimwear and activewear that teens love and parents trust, Kt by Knix aims to level the playing ...

Eminem seeks to cancel Swim Shady’s trademark, arguing it creates a false association with his Slim Shady name ...

Secretive Border Patrol program is detaining US citizens for ‘suspicious’ travel Jeffrey Epstein's accountant of 22 years ...

Eminem's legal action was initiated just days after Swim Shady received its trademark approval from the United States Patent and Trademark Office (USPTO) in September. The rapper's petition argues ...

Rapper Eminem has sued Australian beach brand Swim Shady, arguing the company’s name is too similar to his trademarked alter ...

ZiYu, the star of the series Revenged Love, has announced the ‘Little Fun in Swimming’ 2026 World Tour Concert.

Jeremy thought he had a brilliant idea when he launched last year, but it's attracted the wrong type of attention from one of ...