In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of ...

Sony has patented a new AI feature that could show gamers advertisements while they're waiting for their game to load. The patent could potentially lead to more revenue for Sony, but that doesn't ...

Previously, we reported on Microsoft's move to put ads in Xbox games. While it would only affect free-to-play games, it's still a big push as ads in console games isn't exactly a common occurrence.

Sony could be following in Microsoft's footsteps by trying to insert ads within games played on the PlayStation 5. The ads, however, will be non-obtrusive and served only in the free-to-play titles.

Fresh off the release of a couple extremely awesome commercials featuring the 40GB PS3 and a slew of other great features that make us love our PlayStation 3, we were starting to regain some of our ...

You know those billboards in your favorite racing game that loudly advertise the next round of DLC? Well, what if those awesome ads invited you to try SimpliSafe, or to use ZipRecruiter to build your ...

In brief: Over the weekend, news circulated that Microsoft is working on a system to let developers embed advertising into free-to-play games. Now it sounds like Sony has similar plans. This could ...