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The full Amazon Prime Day UK deals are now live, and as the lead of TechRadar's TV testing team, I've had a look through to see which TVs have tempting offers today.

If you're in the market for a new TV, this is a deal you won't want to miss — especially at its early Prime Day sale price.

Amazon has its own line of smart TVs, and this 40-inch model is marked down more than 30% ahead of July 4. It offers ...

If you're in the market for a new TV, this is a deal you won't want to miss — especially at its early Prime Day sale price.

Large screen TVs bring cinema-style entertainment home. Explore smart features, stunning visuals, and value-packed choices ...

If you just need to watch your favorite movies and shows, Amazon is selling a $350, 55-inch Insignia 4K smart TV for only ...

SAVE $120: The 55-inch 4K Amazon Fire 4-Series TV is down to just $339.99 at Amazon, marked as an official early Prime Day deal.

Redmi Xiaomi 108 cm (43 inch) F Series Ultra HD 4K LED Smart Fire TV L43MA-FVIN With a 34% discount, this QLED TV from Samsung offers an upgrade for those eyeing better visuals and smarter features.

That’s a 40% discount which makes this one of the smart TV deals to want. There’s no point in paying $1,500 or more for a high-end OLED TV if your typical use is casual viewing in a bedroom.

Amazon Fire TV Cube (Newest Model) Drops $10 Below Prime Day Price, Perfect for Non-Smart TV Users This amazing device is a gateway to a better experience, and it's 29% off right now.

The 32" TCL FHD Smart Fire TV is currently listed as £109, reduced down from £127.98 – but its's actually dropped by £70 compared to its price of £179 which it was listed for during May ...