College endorsements could help revive Nike's struggling stock, with strong growth potential in China and promising brand ...

Sanders has served as a mentor to Hunter since the five-star recruit pivoted from Florida State to join Sanders at Jackson ...

College football quarterback Shedeur Sanders still remains at the top of name, image, and likeness (NIL) earners. As ...

Shedeur Sanders and Travis Hunter are steadily climbing the NIL valuation ladder, entering into generous deals with big-name ...

As Shedeur Sanders continues to make waves both on and off the football field, his financial future is looking as bright as ...

LeBron James' son Bryce James towers above Carmelo Anthony's son Kiyan Anthony in the recently released NIL valuation list.

Deion Sanders had strong words for the media during his Tuesday press conference, criticizing how college football players are covered in today’s landscape ...

This isn’t the first time the Hall of Famer has clashed with the media. He previously faced criticism for barring Denver Post ...

Colorado football coach Deion Sanders wants the outside world to take it easy on college players. During a session with media ...