O'Neal is the president of Reebok Basketball, and he's overseen the company's return to the sport after a long hiatus. The ...

UConn's Eric Reibe dunks during the first half against Arizona during an NCAA basketball game at Harry A. Gampel Pavilion in ...

BLACKSBURG — There were cheers during the Virginia Tech men's basketball game Wednesday night — and at halftime, too.

Shaquille O'Neal said in an Instagram video that Reebok might already be discussing a sneaker deal with Stephen Curry.

PHOENIX -- Phoenix Suns guard Devin Booker has officially debuted his new "Book 2" signature shoe with Nike on court against the Portland Trail Blazers. After the first iteration of his line (the Book ...

Austin Rivers says Steph Curry is enjoying the freedom of being a sneaker free agent, noting how his warm-up in Kobes hinted ...

Future Hall of Famer Steph Curry used his sneaker free agency to shine a light on Penny Hardaway and fellow former Magic star Shaquille O'Neal.

Angel Reese's signature sneaker is bringing her even more success after Reebok announced the arrival of new colorways.