Upward of 60% of locally produced radio commercials fail to meet effectiveness standards, with automotive and legal ads performing worst. That’s according to a six-month analysis of 5,693 spots across ...

Radio is thriving. Learn how sound connects people and why South African audio ads are setting global standards.

From the impact of dull ads to the opportunities of innovations like geotargeting, how are the best brands making strategies that drive success? Radio Ink sat down with Cumulus Media/Westwood One ...

The IAB projects US ad spend to grow 5.7% in 2025, down from 7.3%, but podcasts remain strong with 4.8% growth.

The Senate Democrats’ campaign arm is launching a new radio ad Wednesday attacking Republicans for slashing funding for rural radio stations as a part of more than $1 billion Republicans made in cuts ...

"Younger marketing people may be more inclined to favor nothing but social media," notes Matt Sunshine, CEO at The Center for ...

The term targeted advertising is a broadcasting buzzword. Potential profiteers talk about targeted advertising because it promises to be lucrative, and it may be promising for HD Radio broadcasters.

San Francisco – Feb 12, 2009 – Google, which has a hand in many businesses, is pulling that hand out of one: radio. In 2006, Google started Google Audio Ads as a means to connect business wanting to ...

Matt Spiegel has great hair. Matt Spiegel reads radio ads for a company that will make you think you can have great hair too. The problem, however, is Spiegel’s hair has not been helped along by the ...

Glen Gregory “G.G.” Gale Jr., a land development legend whose radio ads urging people to “come to Timberwood Park, where there’s more treetops than rooftops” regularly interrupted the weekend programs ...