Vail Resorts remains a Hold as weak visitation, soft per-guest spend, and macro headwinds pressure earnings and justify a discounted valuation. Learn more about MTN stock here.

Mix was a 2-1 favorite in the fight. The 32-year-old Las Vegas-based Mix had been stuck in a dead-end situation with the PFL after it purchased Bellator, but he was among the most high-profile ...

Pravin Chaudhari, Managing Director, Kansai Nerolac Paints, speaks to e4m, on the brand refreshing its iconic jingle, association with Ranveer Singh, the company’s media strategy and more ...

With consumers engaging with content across more channels than ever before, optimizing spend is critical to ensure you’re reaching your audience where they are. Yet a significant hurdle remains: the ...

The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their impact on sales. To help guide the MMM with business data, Google introduced new ...

You can now factor in pricing, promotions, and long-term effects as Google’s Meridian evolves into a smarter tool for budget decisions.

Google has made changes to its media mix modeling tool called Meridian, giving marketers more visibility into the data. The platform now allows marketers to include non-media variables like pricing ...

Abstract: An interesting phenomenon from this research is the emergence of many brands that apply environmentally friendly concepts. The purpose of this study was to describe the influence ...

The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND conference panel of CMOs from G2, Notion and Deloitte.