Los Angeles Lakers legend Kobe Bryant is widely considered one of the all-time greats on the basketball court and in the footwear industry. With the help of Nike, Bryant built a brand based on cutting ...

What with all the hype and excitement of the NBA playoffs, you may have missed a crucial bit of uniform-related NBA news that broke earlier this week: The league will have a new sock supplier -- the ...

EYBL Scholastic Showcase games on Dec. 8-9 will be open to NBA team front-office personnel for player evaluation purposes. Official release NEW YORK — The National Basketball Association (NBA) and ...

The competitive basketball sock business has led to a new sponsorship deal for the NBA, as the league will announce Monday that Stance will be its official sock and that all players will wear the ...