Growth advisor Sherry Prescott-Willis shares her journey from English major to ABM expert, offering key insights on scaling teams, pivoting during COVID, and building successful account-based ...

Digging deep into global marketing strategies and the strategic, operational, and leadership aspects of managing global marketing organizations in South Korea and Japan.

AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.

Baugh shares her marketing philosophy and vision for the aftermarket’s future, from AEO to customer-driven strategies.

At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen.

As artificial intelligence continues to be adapted by industry and work processes evolve, Rutgers Business School is innovating its course work with the technology to ensure students are prepared for ...

Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, specialized team. I’ve watched many talented entrepreneurs rely on “random ...

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...

Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional ...

Do you dive right into marketing tactics before coming up with a clear strategy? Don’t put the cart before the horse — here’s how to build a solid foundation for effective and focused marketing.

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...