The American sportswear giant presented its financial results this week. Despite marketing efforts for the 2026 World Cup, ...

NBA star Kyrie Irving walked out onto a basketball court in southwest China to rapturous applause, his brightly coloured ...

Stephen Curry has a new signature logo following his endorsement deal with Chinese brand Li-Ning. The updated logo incorporates the Li-Ning brand mark with Curry's existing design. Curry's new ...

After signing a shoe endorsement contract with the Chinese apparel company Li-Ning, Golden State Warriors star point guard ...

The deal, according to @BobbyMarks42 , likely prohibits Golden State from using the full non-taxpayer mid-level exception.

Shams Charania: Free agent center Kristaps Porzingis has agreed to a two-year, $40 million contract extension to return to ...

JavaScript is disabled in your web browser or browser is too old to support JavaScript. Today almost all web pages contain JavaScript, a scripting programming language that runs on visitor's web ...

EternityX, a leading global marketing technology company, today announced its strategic partnership with LI-NING 1990, the premium golf brand under the LI-NING Group, as its integrated marketing and ...

JavaScript is disabled in your web browser or browser is too old to support JavaScript. Today almost all web pages contain JavaScript, a scripting programming language that runs on visitor's web ...

Steph Curry and Jalen Brunson are two of the NBA’s bona fide superstars. And a new initiative wants to further leverage their brands to help super-size its revenue.

SHANGHAI: Golden State Warriors star Stephen Curry transformed basketball from beyond the arc. Now, he is betting on another frontier: China’s booming sportswear aspiration. The prolific NBA ...