Lego is far from the only toy company catering to a previously neglected sector of the market. Just a few blocks away, at FAO Schwarz, millennials crowd into the Funko Pop section, where they can buy ...

Which Batman plush is best? The world’s greatest detective and caped crusader might have an intimidating presence to supervillains, but in plush toy form, Batman isn’t easily able to frighten anyone.

Visitors to the bustling Lego store in midtown Manhattan this holiday season may be surprised by what greets them upon their entrance. After waiting in a line so long that it requires a bouncer, they ...