Film stars dominated celebrity endorsements on linear TV, while sports personalities led on Connected TV during IPL 2026.

As uncertainty, digital acceleration & changing consumer expectations reshaped the market, BFSI brands focused on efficiency, ...

The History of Advertising Trust charts the campaigns that reflect moments of social change.

Junkee Media will stop publishing its Gen Z focused Punkee website and will move to a smaller, creator-led structure. As a ...

Explore how commerce media is transforming India's advertising landscape by merging ads with instant transactions, reshaping ...

Raj brings more than 25 years of experience across journalism, corporate communications, advertising and public relations ...

On April 20, at 11:43 a.m., RBI CEO Josh Kobza received an email that changed the rest of his day. It was from a customer ...

On June 6, 1989, millions of Iranians turned out in the streets to bury Ayatollah Ruhollah Khomeini, who had led the 1979 ...

Despite global giants investing heavily in influencer marketing, many Indian brands allocate only a small portion of their ...

By 2016, when he retired from the parent company of glossy magazines like Vogue, Vanity Fair and The New Yorker, print was seriously struggling.

The 2026 World Cup is no longer just advertising stage: it has become an opportunity for a month-long commercial event, with ...