It wasn’t intended to indicate plastics’ recyclability. But consumers misinterpreted it, and the industry encouraged them. This is an excerpt from Consumed: How Big Brands Got Us Hooked on Plastic.
Jif Canada wants to ensure brand loyalty through a text challenge. Text "Peanut" 1,300 times and receive a 1kg jar of Jif Creamy Peanut Butter. Leo Burnett Toronto created the work. The media buy ...
Jif today (June 4) debuted "The Merger," a campaign that promotes the brand's new peanut butter and chocolate-flavored spread, according to details shared with Marketing Dive. The effort was created ...
Jif is shaking things up for the first time in almost 10 years. The popular peanut butter brand announced on Wednesday that it's launching its "biggest flavor innovation" with the all-new Jif Peanut ...
Jif announced its "biggest flavor innovation" in almost 10 years Wednesday, May 1, releasing Jif Peanut Butter & Chocolate Flavored Spread. The latest concoction from Jif combines creamy peanut butter ...
J.M. Smucker Co. brand Jif is promoting its pairing potential with celery, an often-discarded food at viewing parties for live sporting events like the Super Bowl. Each year, Americans eat over 1 ...
Almost five weeks after nearly 50 Jif peanut butter products were recalled over salmonella concerns, the brand is being pulled from the shelf of a West Virginia-based candy maker called Deskins ...
A massive recall of nearly 50 different Jif peanut butter products – one that has since expanded to affect many other companies that use them – could cost parent company J.M. Smucker $125 million. In ...
More peanut butter products are being recalled this week because of the risk of salmonella contamination, following last month's Jif peanut butter recall. F&S Produce recalled a limited quantity of ...
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