Toward the end, Ford gets into an electric Jeep Wrangler after pulling out the charging plgs, and says, “Choose what makes you happy,” quickly adding: “This Jeep makes me happy…. even though my name ...

Stellantis brands have a history of strong Super Bowl commercial showings, such as one of its absolute best, the "Imported From Detroit" ad featuring Eminem. While it didn't quite hit that high note, ...

Other automakers skipped Super Bowl advertising this year, but CMO Olivier Francois said it was critical for Jeep and Ram parent company Stellantis to air ads during the game. Stellantis, formerly ...

Jeep wasn’t initially planning to advertise in this year’s Super Bowl, but that changed with an unexpected call in December. Stellantis Chairman John Elkann reached out to Olivier Francois, who heads ...

In the real world, political primaries are looming, impeachment is ongoing and heavy news never seems to stop. But during commercial breaks in the Super Bowl, advertisers did their best to serve up an ...

I have watched the downward trend of automotive spots in the Super Bowl over my two-plus decades of coverage, and it’s an interesting phenomenon, even if it makes me kind of sad. There have been no ...

Jeep’s two-minute Super Bowl commercial hit patriotic notes as actor Harrison Ford argued that freedom was “the roar of one man’s engine, and the silence of another’s,” showing gas, hybrid and ...

That's according to Stellantis Chief Marketing Officer Olivier Francois, who said while other automakers abandoned this year's big game amid industry uncertainty and cost cutting, it was critical for ...