A new report from iSpot is out, and its goal is to provide a snapshot of what moved the needle in the first half 2025 at an ad-first measurement level—across streaming, linear, verticals, sports, and ...

BELLEVUE, Wash.—Despite ongoing worries about the economy, new data from iSpot shows that national linear advertising revenue recorded a 4.2% increase in Q3 2025 versus a year earlier to $8.77 billion ...

The TV industry is still desperately trying to bring order to measurement. The latest step toward order occurred on Tuesday, when the broadcaster-backed joint industry committee (JIC) certified iSpot ...