Naseema shared this clip, which shows how to make matcha with brown sugar and milk. ''The video shows matcha powder being ...

Creamy, earthy, and refreshingly different this homemade matcha ice cream recipe blends bold green tea flavor with smooth, ...

Starbucks has added new Protein Lattes and Protein Cold Foam drinks to its menu. You can also customize other drinks with ...

The experts agreed it's essential, whether you shake your matcha like Yoshimoto, who adds matcha and water to a mason jar ...

Cuzen Matcha now makes freshly-ground hojicha Hojicha Starter Kit For those already enjoying Cuzen Matcha, we’ve created a ...

Performative matcha isn’t about tea—it’s a social signal. Here’s why Gen Z turned a centuries-old ritual into an aesthetic ...

Matcha’s sudden spike in popularity overseas has prompted debate in Japan about whether the global craze risks diluting tea’s ...

Matcha lovers searching for the greenest of matcha in the city don’t have to look any further with the opening of Sieve Cafe ...

Intrigued customers have been lining up in a Georgetown alley to be one of the few people to get a taste of a cafe’s limited ...

Once reserved for monks and nobles, the vegetal yet delicate matcha tea has been whisked away from ceremonial consumption and dumped straight into ...

In these – for example, matcha ice cream – the actual amount of green tea powder is very low. This means it’s unlikely to ...

Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits and by the bright green matcha lattes bubbling up on social media. In the U.S., ...