Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency measurement through first-party audience matching. Disney has been building out ...

Disney has added Amazon Web Services (AWS) and Google Cloud to the cloud services that are interoperable with its clean room. The update expands the scale and support available for ad campaigns fueled ...

As connected TV continues to gain viewers, media companies and advertisers are looking for meaningful measurements related to advertising investments. With the deprecation of third-party cookies ...

Are you a print subscriber? Activate your account. 2 days 4 hours ago By Brandon Doerrer - 2 days 7 hours ago By Garett Sloane - 2 days 8 hours ago 2 days 9 hours ago By Asa Hiken - 2 days 9 hours ago ...