India’s corporate landscape in 2025 is being energized by a group of dynamic companies that are driving growth, innovation, ...

"These seven exemplify the best of leadership," says Cyrus Izzo, Syska's president and CEO. "They have all made significant ...

Pennsylvania faces a CPA shortage. Act 27 introduces a new path to licensure, aiming to attract talent and strengthen the ...

Tariffs roll back advertising projections; OpenAI launches new shopping, video, parental controls; Jimmy Fallon gets ‘On ...

Marketers are buzzing about the potential of Google's Target CPA bidding, which pairs machine-learning and AI to deliver cutting-edge insights and results. It gathers as many conversions as possible ...

Search engine marketing, specifically paid search, can be the fastest way to generate leads with a positive ROI. The challenge, however, is doing so with a healthy cost per acquisition (CPA). Indeed, ...

It’s no secret that while affiliate marketing done properly can be a very lucrative sector, but scratch beneath the surface ...

Amplify Platform ("Amplify"), the first enterprise growth platform built on an AI-native data lake, announced today that Jack Martin has been named the company's first Chief Marketing Officer (CMO).

Cal Lutheran alumna, Jessica Krohn, joined our Women in Business Club. The School of Management has just completed its 10th ...

Cal Lutheran alumna, Jessica Krohn, joined our Women in Business Club. The School of Management has just completed its 10th Annual Executive Talent Management Forum. The SOM is social! September 22, ...