Celebrities like Jennifer Lopez, Salma Hayek, and Jessica Alba are showing us all the ways to wear flattering bikinis this ...

Grab the Blooming Jelly One-Piece Swimsuit in a variety of colors for as low as $27. Plus, shop more flattering one-piece swimsuits while they’re under $40 at Amazon.

Grab the Blooming Jelly One-Piece Swimsuit in a variety of colors for as low as $27. Plus, shop more flattering one-piece swimsuits while they’re under $40 at Amazon.

Blooming Jelly is making swimsuit shopping feel easy with styles that actually fit, flatter, and feel good. Designed by women, for women, their pieces are cute, comfortable, and never overhyped ...

Less Hype, More Substance There’s nothing overproduced or performative about Blooming Jelly’s rise—and maybe that’s why it’s resonating. The brand isn’t promising to reinvent swimwear.

Not a fan of skimpy bikinis? A shopping writer is eyeing this $38 Blooming Jelly High-Waisted Bikini on Amazon, a ...

Make a splash in flattering and supportive one-pieces, tankinis and bikinis from Cupshe and more, starting at just $17.

The Blooming Jelly Tulip-Sleeve Blouse is currently the best-selling top at Amazon. The summer shirt has a relaxed fit, a two-button placket, and a V-shaped neckline. Shop Amazon’s most popular ...

$30 $30 at amazon.com amazon.com Blooming Jelly High Waisted Bikini Set This Blooming Jelly High Waisted Bikini Set ($14-$30) is playful and fun.

8 Flattering, Body-Shaping Swimsuits Sculpting Two-Piece: Blooming Jelly High-Waisted Bikini, $33; amazon.com Cupshe Retro Floral Square-Neck One-Piece, $39; amazon.com ...

This perfect everyday long-sleeve top from Blooming Jelly can easily be dressed up or down for any occasion — details ...

This crisp white top from Blooming Jelly is super cozy and has some gold detailing that's perfect for the holidays — details ...