As video games continue to grow as a dominant entertainment medium globally, more and more advertisers are exploring ways to integrate their brands into the virtual worlds where gamers spend ...

In the ever-evolving digital world, video advertising has become a primary strategy for brands looking to capture attention and drive sales. While most generic strategies come with a one-size-fits-all ...

A whopping 89% of individuals surveyed say they have noticed video content being played outside the home in locations ranging from restaurants to bus stops, says Brian Cullinane, chief commercial ...

Aside from football, the Super Bowl is famous for its many big-budget, high-concept commercials. The advertisements that air on game day are usually comedic, extravagant videos with celebrity cameos.

Google quietly dropped a new help document titled About Video ads across Google surfaces, offering a detailed look at its next evolution of shoppable video ad formats, following teasers at Google ...