Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? Gap's sister brand has some of the softest and most comfortable activewear ...

A retailer’s on-site search box is where shoppers are communicating exactly what they want. And that is a powerful and underutilized tool, said Michelle Goad, Chief Digital Officer at Athleta, at the ...

Destinee Scott has over five years of experience as a shopping writer and editor. She is your go-to expert for shopping on a budget and is dedicated to researching and reviewing products that will ...

The sale includes leggings, sports bras, and other activewear. Athleta is holding a Friends + Family sale with 30% off sitewide. The sale concludes on Monday, September 29. If you're ready for a ...

Athleta's new CEO needs to rediscover the power of she to revive its fortunes. (Photo by Emma McIntyre/Getty Images for Athleta) New Athleta CEO Maggie Gauger has hardly had a month in the top job at ...

Gap Inc. GAP is doubling down on its Athleta brand, betting that the once high-flying activewear brand can rebound with the right strategic reset. While the company’s flagship brands, Gap and Old Navy ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The last time I wore a tankini, it was purple, covered with sparkly peace sign appliqués, and from ...

Memorial Day deals on swimwear are here, making it the perfect time to put together your poolside or beach trip look! Old Navy, Nordstrom, and Macy's are just a few of the retailers running Memorial ...

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