Several American apparel brands and retailers are seeing a dip in their Growth metrics in Benzinga’s Edge Stock Rankings over the past week. In Benzinga’s Edge Rankings, the Growth metric is ...

The second quarter ended nine days after the ad was released, leaving little time to see the full impact of the campaign. By Hannah Ziegler In an earnings call this week, American Eagle executives ...

Sydney Sweeney won’t let the backlash from her American Eagle ad overshadow her latest work. The 27-year-old actress shut down questions surrounding the brand’s “Sydney Sweeney has great jeans” ...

Sept 4 (Reuters) - American Eagle is proving that there's no such thing as bad publicity. The company's shares jumped 33% on Thursday, fuelled by a flurry of interest in the retailer, thanks to a ...

The star's latest movie 'Christy,' a biopic about boxer Christy Martin, makes its world premiere at the Toronto International Film Festival on Friday, Sept. 5 lberto E. Rodriguez/Getty Sydney Sweeney ...

American Eagle Outfitters’ top marketing executive said its recent ad campaign starring “Euphoria” actress Sydney Sweeney has given its brand and business a reset. “In just six weeks, the campaign has ...

Clothing retailer American Eagle is thrilled with the results of its “Sydney Sweeney has great jeans” marketing campaign — which became part of the national political conversation — and says it’s ...

Sees $20 million tariff hit in Q3, $40 million-$50 million in Q4 Q2 sales and profit beat market expectations Shares surge 25% in extended trading Sept 3 (Reuters) - American Eagle Outfitters (AEO.N), ...

Gap and Lucky Brand followed up with some star-studded jeans ads of their own after American Eagle’s controversial ad campaign featuring actress Sydney Sweeney. In July, American Eagle launched its ...

Travis Kelce just announced his new partnership with American Eagle. Here's what he posted after his engagement announcement -- and why fans are upset. Now that all eyes are on Swift and Kelce, Kelce ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of leadership, culture & equity in business. Is the verdict still out on who has great jeans? If so, a ...