Vier Tage, unzählige Runway-Looks und jede Menge (Gesprächs-)stoff: Die Mailänder Modewoche hat die Menswear-Trends für Frühjahr/Sommer 2027 gesetzt. Für das wohl stärkste Fashion-Statement sorgten ...

Many players in the 2026 FIFA World Cup, including the majority of the USA team, are wearing bright pink cleats. The choice to wear pink cleats is not for a specific cause but is due to a current ...

Pink is the new black at the 2026 World Cup. It hasn’t taken viewers long to notice that the footwear on display in the tournament’s first few matches has been vibrant but remarkably monochromatic.

The rivalry between Adidas and Puma is one of the most famous stories in sportswear history, but few people realise that both companies were originally created by two brothers working together in the ...

From AI-powered smart apparel to sensor-enabled running shoes, the global sportswear industry is rapidly transforming into a high-tech consumer market, with investor tracking names like Nike (NKE), ...

As runners like to say, it was just matter of time. The Deviate Pure Nitro is Puma’s answer to the wildly popular Adizero Evo SL from Adidas, which has dominated roads (and trails) since its debut in ...

Timothée Chalamet, Lionel Messi, and Bad Bunny have unexpectedly joined forces for adidas’ latest football campaign — and the result looks more like an Oscar-winning short film than a traditional ...

May 7 (UPI) --Bad Bunny and a cast of soccer sensations, including Lionel Messi and Lamine Yamal, appear in a new pre-World Cup short film, released Thursday by Adidas. Actor Timothee Chalamet is the ...

adidas has officially unveiled “Backyard Legends,” a cinematic short film celebrating the upcoming 2026 FIFA World Cup The campaign features a massive, star-studded cast led by Academy Award-nominated ...

This is read by an automated voice. Please report any issues or inconsistencies here. See more from the L.A. Times in Google Search. Set us as preferred Sabastian Sawe wasn’t the only winner Sunday ...

Sabastian Sawe made running history on Sunday at the 2026 London Marathon, crossing the finish line in 1:59:30 to become the first person to run a sanctioned marathon in under two hours. It’s one of ...