Alphabet Inc.’s Google hired investment bank Lazard Inc. to evaluate the potential sale of its advertising exchange unit in ...

Publishers would be able to audit the ad server’s “final logic,” said Glenn Berntson, Google’s engineering director. He ...

Google is willing to cough up more advertising data to publishers to fix its illegal monopoly over digital advertising ...

A top Google engineer told a federal court the tech giant is prepared to lift the veil on how its advertising system picks ...

Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns ...

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by ...

The Google Ads hub centralizes experimental features, giving advertisers early access to pilot tools and campaign insights.

Court is back in session. And the fate of the open internet is in the balance. US District Court Judge Leonie Brinkema ruled ...

For the first time, Google has explicitly documented what individuals get with Gemini for free or if they pay for a subscription. Previously, Google only vaguely described these differences, a common ...

The European Union has fined Google $3.5 billion, 2.95 billion euro, for breaking its competition rules by favoring its own digital advertising services. Part of this ruling also says Google is ...

Users across multiple Eastern European countries reported a significant and ongoing outage affecting a suite of Google services, causing widespread disruption to both work and daily life. Reports ...