Alphabet Inc.’s Google hired investment bank Lazard Inc. to evaluate the potential sale of its advertising exchange unit in ...

Publishers would be able to audit the ad server’s “final logic,” said Glenn Berntson, Google’s engineering director. He ...

Google is willing to cough up more advertising data to publishers to fix its illegal monopoly over digital advertising ...

A top Google engineer told a federal court the tech giant is prepared to lift the veil on how its advertising system picks ...

Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns ...

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by ...

The Google Ads hub centralizes experimental features, giving advertisers early access to pilot tools and campaign insights.