Soft drink brand Coca-Cola used a multimedia campaign to develop a long-term role for the brand by associating it with the Thadingyut festival in Myanmar. Soft drink brand Coca-Cola used a multimedia ...

Canon, a camera and printer brand, aimed to redefine its presence at the Drupa 2024 print exhibition in Düsseldorf, Germany, by transforming a high-stakes event into a long-term commercial opportunity ...

It's that time of year: Cannes Lions 2026 is upon us, and the case for marketing effectiveness has never been more urgent. We have never known more about how advertising and creativity work, but ...

US Soccer is adopting a customer-centric strategy to strengthen relationships with fans, leveraging the growing interest in soccer in the US, especially with the upcoming 2026 World Cup co-hosted with ...

Rail operator Deutsche Bahn collaborated with state tourism associations and motivated Germans to holiday in Germany and get there by train during COVID-19, using a multichannel and personalised ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Welcome to our new sister podcast, This Is Contagious. In this episode, Alex Jenkins, Chloe Markowicz and Katrina Stirton Dodd reveal why the past has become one of culture’s most powerful refuges.

Most men preferred razors and trimmers for hair removal, and the high price of Veet's Kit would discourage men from switching. While initial research suggested men removed hair for aesthetics, deeper ...

A prolonged conflict in the Gulf region could threaten $39.6bn of global advertising growth this year, and $93.7bn over the next 18 months, with the categories of travel, automotive, and food the most ...

Idea Cellular is the third largest private mobile service operator in India, with two out of every three new Idea subscribers coming from rural or semi-urban India. Idea Cellular is the third largest ...