The theme park is upping the fright factor this Halloween with an eight-minute horror film from ad agency TMA.

She has major “skin in the game” in R/GA’s new indie chapter after leaving the shadows of holdco life, but that’s just part ...

In the US, this shift is amplified by changing demographics: a population that is not only growing more multicultural, but ...

Barry Dudley examines whether the launch of Horizon Global – a joint venture between Havas and Horizon Media Holdings, ...

The checkout is marketing’s fiercest battleground where joy, trust and revenue collide and fleeting clicks can be turned into ...

From today, ads for less healthy food should no longer appear before the watershed or in paid-for online formats. The ...

With career-defining campaigns for KFC, Burger King, the BBC and Girl v Cancer, the CCO has established herself as one of the ...

Brandtech's AI Watermark project was developed by our gen AI team, including head of emerging technology and partner Rebecca ...

From lighting up the Burj Khalifa to sparking a pizza war – for this installment of Secret Sauce, Scott Thaler of Gravity ...

Premium’ is no longer about where you show up, but how you show up, explains Michael Akkerman of Digital Turbine. Finding the ...

Radio veteran Paul Burke recounts how UK government ad restrictions previously saw his client Hamlet change tack in the 90s. He thinks the ‘less healthy food’ TV ban should inspire similar ...

Capping off a trio of pieces in our Agency Advice series, we ask marketers how the playbook’s changing in sports marketing – ...