By treating Black Friday and Cyber Monday as a launchpad for long-term engagement rather than a one-off rush, retailers can ...

MCP allows brands to connect their artificial intelligence assistants to the business systems that matter the most, whether ...

Back-to-school shopping is a long-standing, fast-paced, high-pressure tradition. But in 2025, retailers raised the stakes by ...

Customers can send their used cups and bottles back to the company for recycling and receive a credit for their next Stanley ...

AI-based product search offers retailers a way to sharpen their competitive edge and make it easier for customers to discover ...

In a sector where speed is everything, the irony is clear — without shared goals, defined key performance indicators, and ...

Forget splurging on one mega-account. With micro-creators, you can deploy many influencers for the price of one, spreading ...

AI agents promise efficiency, personalization, and the ability to act like independent team members. In fact, 75 percent of ...

Here’s a five-step and vendor-agnostic road map to building AI-driven insights that customers and regulators can believe in.

As promising as they appear, RMNs bring a lot of complexities into media planning. Brands face multiple challenges and ...

Amazon.com will pay $2.5 billion to settle Federal Trade Commission (FTC) allegations that the company duped users into paying for Prime memberships, the regulatory agency announced last week.