I usually resist covering self-serving media trade studies like the TVB's shown here, but I'm calling this one out for a ...

New forecasts point to gains of around 3%, the slowest growth in six years. Read the whole story ...

As editor of trade pubs focused on where advertisers and agencies plan and buy media, I've struggled for years to understand ...

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Paramount is backing the civic effort via research that found a friend’s encouragement increases the likelihood another will vote. Compared to campaign ads or social posts, a friend’s recommendation ...

In June, San Diego-based agency Mindgruve merged with Macarta to form MindgruveMacarta. Now that agency, in a bid to bulk up ...

Southern chicken chain Chicken Salad Chick, which sells a myriad of variations on the classic chicken salad, has added a new limited-time dessert to its menu. What makes this treat even sweeter is ...

Eve Asbury spearheads In-house Agency Services and co-leads Creative and Production for Boathouse Inc. Eve formerly led Gartner Inc.'s global in-house agency team, delivering high-impact creative ...

Advanced technology connects first-party data for audience targeting and campaign measurement to improve privacy and data ...

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Texas Attorney General Ken Paxton is urging a federal judge to leave in place restrictions on social media platforms' ability to collect minors' data and serve them with targeted ads. In papers filed ...

Many dream of writing the great American novel. The Novelry thinks it's time to stop dreaming and start writing. The online writing school, which offers daily lessons, skilled editors and a ...