I usually resist covering self-serving media trade studies like the TVB's shown here, but I'm calling this one out for a ...

Meta has updated its Reminder Ad offerings on Instagram via the Marketing API, giving marketers who are creating Reminder Ads in third-party apps the same functionality previously available in Meta ...

Meta has updated its Reminder Ads on Instagram via the Marketing API, giving marketers that create these ads in third-party apps the same functionality previously available in Meta Ads Manager.

Meta Platforms must face accusations that it violated Washington, D.C.'s consumer protection law by allegedly designing Facebook and Instagram in ways that would addict … Read the whole story ...

Can you recall all the times over the years where people have been proclaiming the 30-second spot dead or dying? Many articles have been written about it. The topic has been bandied about for ...

We're hearing it's more difficult for agencies to project revenue, to staff their agency, and to gain a deep understanding of a client's business … Read the whole story ...

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The percentage of U.S. adults who said they supported a TikTok ban fell from 50% in March 2023 to 32% currently. Read the whole story ...

What elements beyond simple brand exposure should be carefully considered when evaluating a sports sponsorship?

"Gladiator II," the NFL season, Pepsi Zero Sugar and Megan Thee Stallion join together in hopes of achieving hot interprofitability. Read the whole story ...