CMO Doug Sweeny explains how the brand went from low awareness and an unclear positioning to marketing-led growth.

New restrictions banning ads for ‘less healthy food’ online and on TV pre-9pm come into play today, meaning many brands must ...

Consumers are telling us exactly what they want from AI in advertising. The question is: are brands listening? As AI shifts from hype to habit, expectations are evolving fast. Nearly 90% ...

HSBC has overtaken Vodafone as the UK’s top brand, according to Kantar’s BrandZ ranking of the UK’s 75 most valuable brands.

Despite representation across UK ads remaining largely unchanged since 2019, inclusive campaigns are linked to improved brand ...

I’ve donned my agony aunt hat for my second column to answer marketers’ burning questions about digital advertising and the ...

The alcohol-free beer brand, which launches its fourth product today, is pursuing innovation that drives incrementality to ...

It’s not always the right call to go against market orthodoxy, but Ikea is among the few brands that consistently show the ...

SEO will soon be relegated to a thing of the past; marketers need to start preparing for a GEO future immediately.

Whether the ‘more with less’ mentality is positioned as a challenge or opportunity is half the battle for B2B marketers ...

Ensuring the CFO sees marketing as “growth insurance” rather than an expendable cost won’t come from grand gestures, but a ...

Pret has not had a marketer in the C-suite since the departure of its former chief customer and growth officer in 2022.