Gap-owned Athleta overhauls its content management system and connects its digital and marketing teams to quickly produced ...

Start-up brands that manage to disrupt sleepy categories can create an outsized cultural impact with the right approach. Here ...

The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND ...

At Shoptalk Fall, Target’s VP discusses how the mass merchant is overhauling its on-site search technology so it can ...

At Shoptalk Fall, Ace Hardware’s top marketer talks about how having a clear pursuit drives all of its initiatives, from ...

Razor brand Dollar Shave Club hosted 23 men on a three-day retreat and enlisted them to brainstorm campaign ideas. The output ...

Camp, a children’s entertainment and retail brand, is attracting 2 million consumers to its locations each year by creating interactive experiences to its ticketed events, co-CEO Jenica Myszkowski ...

Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study. Cash back is the top way shoppers want to redeem their loyalty program benefits, ...

Google is a key part of supplement brand Qualia Life’s marketing strategy — which means Chief Marketing Officer Lauren Alexander is keeping a close eye on the trend of more consumers using generative ...

Best Buy is beefing up its retail media offerings to make better use of its 1,000 physical stores and the products within it, Lisa Valentino, President of Best Buy Ads told Chief Marketer. The retail ...

Flushable wipes brand Dude Wipes shares its growth path to 10 million households, its plan for 200 events this year and its recent ‘smear’ campaign. The brand manufacturer of flushable wipes knows its ...

Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 Impact of Social Media Marketing report. But more and more marketers “want ...