On Day Four of the Google ad tech antitrust trial in Virginia, we boarded a time machine that took us back to April 18, 2019: ...

ISpot is fielding election season concerns from buyers as political ad spend increases ahead of the 2024 presidential ...

The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features ...

Is advertising to kids on social media as bad as advertising cigarettes to kids? Plus, DuckDuckGo doesn’t want Google’s scale ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

Day Two of the Google antitrust trial in Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as ...

The BrandTech Group announced a series of initiatives aimed at setting guidelines for the ethical use of generative AI.

Index Exchange CEO Andrew Casale, fresh off the witness stand for US v. Google, and AdExchanger’s courtroom reporter, Allison ...

PubMatic's $5 million loss from DV360's bidding algorithm fix earlier this year suggests second-price auctions aren't ...

It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath.

Confidential matching uses a TEE built on Google Cloud infrastructure to create an isolated computing environment for ad targeting and measurement.

Programmatic is taking center stage in a courthouse in Alexandria, Virginia. Since Monday, the mechanics of online ad auctions, header bidding and Google’s dynamic allocation and unified pricing rules ...