No matter how many sexy labels you slap on TV advertising – like “addressable,” “advanced,” or “performance channel”– some ...

WPP announced that Brian Lesser is the new global CEO for GroupM, which houses Mindshare, EssenceMediacom and Wavemaker.

Social platforms need established content policy underpinned by transparency, advanced tech and feedback loops for constant ...

Third-party cookies weren’t getting the job done for Indeed. For years, Indeed, one of the leading job search platforms, ...

As the newest AdExchanger hire, Victoria McNally currently writes about all things ad tech with an added emphasis on ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The next Google Search core update is expected in “the coming weeks.” Plus, The TV industry moves slowly, but it’s going FAST now.

Business outcomes are now the most important KPI for determining success with digital video, according to the IAB’s annual ...

TripleLift is going to have to start catering lunch for the CEO’s office. That’s because Dave Clark, who’s led the company ...

The time is ripe for ad tech companies to feast on the scraps that remain of Oracle Advertising. Contextual targeting ...