Content is still king – so long as you measure it correctly, Comscore’s Steve Bagdasarian told AdExchanger at CES 2026.

Content is still king – so long as you measure it correctly, Comscore’s Chief Commercial Officer Steve Bagdasarian told ...

Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.

The Onion’s CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines and staying far away ...

Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to ...

Retail media gets its own special kind of AI agents; xAI has a CSAM problem; and Discord might be trying to go public.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Political advertising has always evolved alongside media consumption. But the shift from linear television to streaming has ...

CTV publishers and vendors flocked to CES to charm advertisers with AI products designed to simplify and improve media buying ...

Live from the C-Space campus at the Aria Casino in Las Vegas, we break down the most interesting ad tech trends we saw at CES ...

Bold, accountable leaders who publicly embrace conflict and challenge industry fraud are essential to spark innovation in ad ...

From afar, it looks like Google had a rough year. It was found guilty of operating an illegal search monopoly and a publisher ...