AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Omnicom is making more cuts; investors aren’t interesting in publishing; and OpenAI is still on the fence about ads.

Meet Guideline, a marketing intelligence platform that aggregates anonymized agency billing data to generate data-driven ...

Differin, which produces over-the-counter gels and patches to treat acne, wanted to connect with teens experiencing breakouts ...

More Better Ads For all the talk of “enshittification” on the web thanks to advertising, evidence suggests that increased ad ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

CTV spending is flattening, performance is plateauing and buyers are hesitant to push budgets further because they cannot see what they are buying.

There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home ...

Manscaped's CMO on flipping its strategy from quick-win performance marketing to building a lasting brand with smarter, ...

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, ...

The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s ...

You can’t buy your way to the top of a large-language model. But brands can still make an impact, says Innocean's Tracy ...