Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies ...

Agencies are shifting away from third-party ad tech; ChatGPT is throwing all kinds of monetization spaghetti at the wall; and ...

Ajit Mohan, Snap’s chief business officer, gets real and busts myths, including the idea that Snap is just for kids.

Let's close out the year with a roundup of the most top CTV stories of the year, from Netflix’s ad surge to Nielsen’s ...

The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and TVScientific pair up. Then: Google Ad ...

The Trade Desk is cutting its workforce. A company spokesperson confirmed the news with AdExchanger. The layoffs affect less ...

AI shopping agents are breaking the attribution loop. Marketers must ensure AI is aware of their brand and track how that ...

Lionsgate is ready for its ad tech close-up. The film and TV studio has chosen Comcast’s FreeWheel as its exclusive ad server ...

Matt Kalish had long been frustrated by the lack of growth in creator media on channels like Twitch, YouTube, and TikTok. The ...

In addition to spending on R&D, Fluency will accelerate its hiring, mainly in engineering, product and AI. Lane estimates ...

Viant struck a deal with IHeartMedia and its Triton Digital ad platform that will make IHeart’s broadcast radio inventory ...

The grocery chain Albertson’s is trying to reduce the time and number of clicks it takes to add an item to an online shopping ...