Everything you need to know about adjusting your PPC approach to seasonal shifts, from identifying trends to adjusting budgets and more.

Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs.

Search Engine Land » PPC » Google introduces YouTube creator-based audience targeting Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...

Search Engine Land » PPC » Google removes Auction Insights from Looker Studio Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine Land ...

SEO isn't dead, but 'optimization' might be. Here’s why 'search engine training' better reflects our interactions with AI-powered search.

Search Engine Land » PPC » Google adds generative AI insights, shopping ad campaign goals Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...

Google Search updated its search documentation to reserve the right to use the OG title meta data for your title link in the Google Search results. That adds a ninth source Google may pull from for ...

Search Engine Land » SEO » Survey: Google updates, self-preferencing, AI Overviews are top SEO threats Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained ...

Google's Search Ads 360 now offers Microsoft automated bidding integration, enabling advertisers to optimize campaigns.

Dive into the impact of AI-powered search on search patterns and gain strategic insights to help your brand navigate these changes.

Advertisers must comply with Google's updated cryptocurrency ad policies to maintain market access and avoid disruptions.