Havas Media's president discusses fragmented customer signals, conversational AI and the need to rethink measurement.

The back-and-forth highlights how OOH can give brands a physical platform to react, engage consumers and generate earned ...

The beer brand is building on learnings from its Nonna Supper Club, with Publicis Sport and Entertainment supporting the ...

The league's redesigned network adds programmatic inventory, premium placements and new sponsorship opportunities across CFL ...

Gambling led the way in Calgary and Edmonton, while Vancouver saw the strongest activity from automotive, pharmacies and ...

Dairy Queen Canada and DentsuX took a different approach to reaching gamers this summer, turning a real-world location in Petawawa, Ont.

Karine Courtemanche and Luke Moore are also stepping down from their respective chair roles.

TVA announces NHL broadcast deal A new 12-year sublicensing agreement between Quebecor and Rogers Communications makes TVA Sports the destination for French-language broadcasts of the National Hockey ...

The changes include a new recommendation hub where businesses cannot pay for placement, alongside a revamped Business Pages.

The agency will lead experiential, media and influencer work across the lottery portfolio in Alberta, Saskatchewan and ...

Vividata/COMMB study find that while 37% of university and college students use ad blockers, 69% noticed OOH in the past week ...

The initiative includes a custom map built in-house and a two-hour Twitch stream, with Media Profile handling creator ...