The agency is using experiential, humour and social amplification to transform a familiar consumer frustration into a ...

Narcity's CEO discusses why performance marketing is accelerating brand erosion and whether human-made content will become ...

Audience consumption was relatively flat (+2%), but monetization jumped 26%, indicating advertisers are placing greater value ...

The research identifies which categories and parts of the purchase journey are likely to feel the impact first.

Matthew Dicker has taken on an expanded role as senior manager, commercial sponsorship and brand at OLG, adding brand ...

The Trade Desk has added Netflix to its Sellers and Publishers 500+ marketplace, its curated marketplace of publisher ...

The mandate includes product management, retail media strategy, campaign measurement and creative development on the platform ...

Kraft Heinz has signed a long-term strategic alliance with Disney that will bring its brands into the entertainment giant's ...

The Insights Suite uses respondent-level research to help advertisers analyze audience behaviour, media combinations and ...

Alphabet reports double-digit growth, with its ad business, Google Search, YouTube and AI investments contributing to revenue gains.

Bell Media's coverage of the tournament reached 30.5 million unique viewers, with the final becoming the most-watched World ...

Economic pressure, AI-driven decisions and growing skepticism are changing how Canadians evaluate brands, make purchases and ...