Streaming, government and retail categories remained highly active across major markets, with regional differences emerging ...

The Pulse platform combines 20 billion data points for planning and optimizing OOH campaigns using different brand objectives ...

From NFL games to new ad tools, the company emphasized its evolving value for brands in a fragmented streaming market.

The Victoria Day campaign extends the retailer's "Summer Insiders" initiative with seasonal recipes and creator content on ...

Kirstin Gower joins from WPP to lead the network’s B2B capabilities as it continues to invest in its Converged.AI operating ...

Dentsu's Adele Lettau reports on WBD's Upfront, where the company unveiled scene-level ad matching, shoppable pause ads and ...

Initiative Canada's Helen Galanis reports from YouTube's Brandcast in New York, where the platform spotlighted its creator-first strategy and new ad features.

Streaming and subscription growth helped stabilize majority-owned TVA Group, even as ad revenue remained under pressure.

The season is set to air this fall with Howie Mandel back as host and Jackpot City signed as the major sponsor. 1 day ago ...

By creating playlists of shows or movies viewers will love, brands advertising on Roku can make choosing what to watch easier ...

Sports, cultural events and audience precision tools anchored the company's presentation to advertisers.

The company positioned live sports, real-time viewing and Tubi's growing scale as central pillars of its pitch to advertisers ...