The Help Center features over 400 articles, and covers everything from study design and setup, to data collection and analysis, as well as troubleshooting and setup questions. For further help with ...

Anthropomorphic product design is often assumed to increase consumer engagement, but its neural mechanisms and boundary conditions remain underexplored. This study employed a multimodal ...

Reading texts can prompt intense emotions, and these emotions profoundly influence learning from texts. I first discuss the findings from the eight studies reported in this special issue. The studies ...

Many educators pursue careers in academia, hoping to engage and inspire the next generation. With iMotions Education, undergraduate lecturers have been able to increase enrollment and engagement with ...

This study investigated how sport consumers allocate their attention on professional sport teams’ Facebook pages, with a focus on visual attention patterns, the impact of content type and topic, the ...

Research on virtual tourism is receiving substantial scholarly attention. Existing studies on virtual tourism tend to apply self-report methods to assess user experiences, overlooking the potential of ...

This study examines the differences in emotional expressions between face-swap deepfake videos featuring real human subjects and their authentic counterparts and investigates how these discrepancies ...

Abstract: In conditionally automated driving, drivers decoupled from operational control of the vehicle have difficulty taking over control when requested. To address this challenge, we conducted a ...

Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Affectiva Media Analytics empowers brands with real-time, scalable ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

Discover objective insights into attention, emotion, and choice with scientifically validated neuromarketing tools – so you can design better products, ads, and experiences with confidence. With ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance.