As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

It's called the Smart Brick, and it's the same size as a standard Lego brick but packed full of tech features like lights, ...

The Prowling Panthers Blairsville-Posey won the first LEGO League Challenge Semi-State South tournament, which included 48 ...

Police are asking for the public’s help identifying a man they say used a Taser in an effort to steal a high-value Lego set ...

The newly unveiled technology, powered by a SMART brick with a special chip, responds to how kids are playing and interact using lights and speakers in their Lego creations.

Lego’s new smart brick brings builds to life, I've spoken to Tom Donaldson, SVP at Lego’s Creative Play Lab to find out how ...

The LEGO SMART Play™ All-in-One sets from LEGO Star Wars will be available for pre-order from January 9th and available to ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...