Deja Foxx celebrated her April birthday in a way most 25-year-olds don't. The extra candle meant she was now eligible to ...

TikTok loves to argue — and the latest spat is over the so-called Gen Z stare. You might have a few questions like: 1) what's ...

It’s little wonder then that age-disparate relationships are cause for so much conversation: Having grown up alongside the ...

A new survey by PartnerCentric asked 1,000 people about their online shopping habits. And it's bad news for Google.

"I have completely witnessed more young people go to TikTok and group chats than ever grab the phone and call a doctor," one ...

There's no way around it, the picture Step's survey paints is a grim one. More than 4 in 10 respondents said they run out of money every single month. Even more bracing, 78% said they are financially ...

From 'you look sadder' trends to jokes about Waymo collisions, Gen Z individuals are coping with the brutal 2025 job market the only way they know how: by going viral!

Millennial model and content creator Kaila Uli is going viral for calling out TikTok’s troubling obsession with the “Y2K ...

When it comes to finding a job, unemployed Gen Z have been candidly sharing their struggles on TikTok as they face increased competition and also contend with the rise of artificial intelligence. The ...

From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands.

TikTok has become Gen Z’s go-to therapist. But when viral trends replace professional diagnosis, the consequences can be dangerous.