A cheaper, smaller Tesla SUV could be hitting the electric vehicle (EV) market relatively soon, but whether it will be a smart buy for Gen Z drivers remains to be seen. Buying a Tesla can still be a ...

The first generation to truly grow up online, Generation Z and their cohort live in a social media ecosystem that blends ...

Despite ongoing affordability issues and growing economic uncertainty, Gen Zers are buying homes—where they can afford to.

Gen Z is becoming a growing force in the U.S. housing market, now accounting for nearly 1 in 5 mortgage requests nationwide.

Gen Z is now showing up in roughly one in five mortgage purchase requests nationwide, yet where those young buyers actually ...

To win Gen Z buyers, your marketing needs to teach first, prove value fast and let them explore on their own terms.

Gen Z homeowners now outpace millennials at the same age. They're more likely to be single and less likely to use help from ...

As the first generation to come of age entirely in the social media era, Gen Z earned a reputation for being fame-hungry and ...

In cities like Pittsburgh and Milwaukee, a quiet housing plot twist is unfolding. Twenty-something members of Generation Z ...

Gen Z is approaching retirement with a very different rhythm than the generations before them. Northwestern Mutual’s 2025 ...

Generation Z is understandably discouraged. There’s the horrible job market. There’s the home affordability crisis. For many, ...

Generational stereotypes aren't just lazy thinking — they're distorting hiring decisions, product strategy and marketing ...