Apple says it’s given the streaming service a ‘vibrant new identity.’ ...

Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that ...

Apple announced the name change today in a press release that was primarily about the film F1: The Movie coming to its ...

The "vibrant new identity" was announced in a press release for the 'F1' movie. Apple is rebranding its Apple TV + streaming ...

Formerly known as Apple TV+, Apple’s paid streaming service launched in November 2019 with “The Morning Show” and a slew of ...

Apple TV+ is undergoing a makeover. The streamer has dropped the plus sign and is now simply Apple TV, “with a vibrant new ...

The move was revealed as the tech giant set a release date for its original film "F1" on the streaming service ...

What that vibrant new identity is actually beyond “easier to remember,” it’s currently unclear. Head on over to the ...

Apple TV+ has quietly launched a rebrand. The company announced Monday “Apple TV+ is now simply Apple TV, with a vibrant new identity.” That line, however, was the only reference to the name change ...

The Apple TV 2025 is rumored to include HDMI pass-through functionality, a feature that simplifies home theater setups by ...

In total, there are now three different products with the Apple TV name. As well as the streaming service and the physical ...

In what could be Apple's quietest and most subtle rebranding exercise in its history, Apple TV+ is slowly losing the Plus and confusingly becoming just "Apple TV." ...