Newly appointed Xbox CEO Asha Sharma recently suggested that Xbox would likely remove competitors' logos from future ...

The biggest problem that Xbox fans have with the console sets up a real challenge for the brand, given recent momentum in the ...

A new executive takes charge of the Xbox brand and warns employees about incoming updates, improvements and structural changes.

Since our price reduction we have seen acquisitions grow and retention improve, which is a good first step.” "We are building a stronger XBOX. That means making hard choices about what we build, where ...

New YouGov data suggests Xbox is gaining momentum, with improvements in buzz, satisfaction, value, and overall brand ...

This SSD is designed in partnership with Xbox, so you'll enjoy fast load times and a smooth performance as well.

Microsoft has confirmed it will "continue the precedent" by highlighting competing platforms during its upcoming Xbox Showcase, but don't expect to hear anything about the next-gen Helix device.

Adjustable triggers make all the difference in different game genres ...

Microsoft's Xbox accounts in various American regions have begun promoting wish lists for gamers, fueling excitement among ...

IGN Live 2026 returns this year to show off some of the biggest games coming out and celebrate 30 years of game site IGN ...

Both of the new Surface Laptop and Pro models are simply refinements of an existing formula and don’t push the categories ...

Xbox chief content officer and EVP Matt Booty in the latest Official Xbox Podcast did reveal the next-generation [...] ...