OpenAI's Instant Checkout for ChatGPT is here, transforming every chat into a seamless buying experience with the power of ...

Companies rushing to adopt AI tools to boost sales and revenues may not see financial benefits until the technology evolves.

A miniature Jameela Jamil stars for Pinterest at its upfronts. Not a sentence we get to write every day, that's for sure.

LinkedIn introduces a Company Intelligence API and Buyer Groups feature to give marketers better attribution and insight into ...

In the last few years, funnel optimization has become one of the most discussed strategies in the digital marketingCompanies have begun to understand that every stage of the funnel, from awareness to ...

Canceling a $10 smartwatch line shouldn’t feel like pulling teeth, but for many T-Mobile users, that’s exactly what’s happening.

Earned media is still valuable, but if it’s still your sole focus, you’re missing out on a tremendous opportunity.

Google is shifting Demand Gen from an upper-funnel discovery tool to a full-funnel performance driver, with YouTube at the center.

WunderKIND Ads, a specialist in non-intrusive, user-first ad experiences, has unveiled details of its successful Connected TV (CTV) campaign in the US for Zales ...

Google's AI Overviews now deliver your expertise directly on the search results page, eliminating the need for users to visit ...