From poor execution to not meeting the moment, Under Armour didn't market Curry the way he should've been marketed.

Curry's deal with Under Armour catapulted him to the top of highest earners in all of sports. His initial deal with the company in 2013 was valued at a reported $4 million a year, and subsequent Under ...

Dick’s Sporting Goods just launched major Black Friday deals on Nike, Adidas, UGG, Stanley, YETI, bikes, and more—many up to ...

Golden State Warriors G Steph Curry and his advisers became frustrated by what they viewed as underinvestment in Under Armour ...

Finally, I wore the Infinity High Sports Bra in Pink with the Meridian Full Length Leggings to a reformer Pilates class and was surprised, once again, at the comfort and style of UA’s activewear. The ...

Steph Curry continues to roll out in different sneakers since his recent split with Under Armour after a 12-year partnership.

In 2025, Black Friday means you get to do all your shopping in your PJs instead of waking up before the sun to battle it out ...

The University of Wisconsin has protected its equipment house! The Badgers announced on Tuesday that the University and Under Armour have extend ...

The Under Armour logo has found a happy home on Badger jerseys in the last 10 years, and now it will stay there for another ...

Under Armour (NYSE:UAA) appears across retail discussions where Russell 1000 is often referenced Performance-focused apparel ...

Golden State Warriors star Stephen Curry's decision to leave Under Armour was reportedly influenced by Caitlin Clark.

Explore Stephen Curry's involvement in Under Armour's recruitment of Caitlin Clark and the consequences of the missed ...