From poor execution to not meeting the moment, Under Armour didn't market Curry the way he should've been marketed.

Ahead of the Golden State Warriors' matchup against the Rockets, the star point guard arrived at the arena wearing the Travis ...

NBA rumors suggest the Golden State Warriors are unlikely to pursue an Anthony Davis trade from the Dallas Mavericks.

Stephen Curry has been a unique NBA superstar in more ways than one. One of the things that set him apart was that he had ...

Golden State Warriors G Steph Curry and his advisers became frustrated by what they viewed as underinvestment in Under Armour ...

Stephen Curry made headlines in early November after ending his 13-year partnership with Under Armour to enter sneaker free agency.

Nike finds itself at the center of intense market discussion. As investors await a confirmed date for the upcoming quarterly ...

While a significant technical downturn at Nike weighed heavily on the athletic apparel sector, Under Armour demonstrated notable strength in Thursday's trading session. The company's stock managed to ...

Under Armour Inc A stock has reached a new 52-week low, trading at 4.34 USD. This milestone reflects a significant downturn for the sportswear company, which has seen a notable decrease in its stock ...

Under Armour Inc’s stock reached a new 52-week low, hitting $4.17, as the company’s shares continue to face downward pressure. Over the past year, Under Armour’s stock has experienced a significant ...

Stephen Curry will no longer be affiliated with Under Armour. Eakin Howard / Imagn Images Stephen Curry and Under Armour have mutually agreed to part ways, ending the 12-year partnership between the ...

Golden State Warriors star Stephen Curry entered sneaker free agency on Thursday, ending his decade-long partnership with Under Armour.