BasketballNetwork.net on MSN
"I don't think Under Armour ever understood what they had" - Sneaker expert details why Stephen Curry-Under Armour partnership ended
From poor execution to not meeting the moment, Under Armour didn't market Curry the way he should've been marketed.
5don MSN
How Caitlin Clark reportedly played a role in Stephen Curry's shocking Under Armour departure
One sore point for Curry was the attempt last year to recruit Caitlin Clark to join his brand, according to people familiar with the matter. He and the company pursued the phenom, but Under Armour's ...
Stephen Curry is bringing his shoe brand independent. The four-time NBA champion has parted ways with Under Armour after 13 years of partnership. The Golden State Warriors legend's Curry 13's will ...
Complex on MSN
Stephen Curry’s Frustration Over Caitlin Clark Signing Not Related to Under Armour Departure
Stephen Curry and Under Armour abruptly ended their 12-year-long partnership earlier this month, but new reporting implied ...
Golden State Warriors superstar Stephen Curry will become a sneaker free agent as he and the sportswear company have officially parted ways. Curry left Nike after the first four years of his ...
The Curry 13, which will be released in February 2026, will be the last product under the partnership. The partnership between sneaker brand Under Armour (UA) and NBA champion Stephen Curry has ...
Stephen Curry made headlines in early November after ending his 13-year partnership with Under Armour to enter sneaker free agency.
NBA star Stephen Curry is a free agent for the first time in 13 years as athletic brand Under Armour decides to part ways. Athletes do a lot of brand collaborations throughout their careers. However, ...
Stephen Curry will no longer be affiliated with Under Armour. Eakin Howard / Imagn Images Stephen Curry and Under Armour have mutually agreed to part ways, ending the 12-year partnership between the ...
Athletes do a lot of brand collaborations throughout their careers. However, some brand partnerships feel so natural that it’s hard to imagine a world without them, like Michael Jordan and Nike, or ...
Golden State Warriors point guard Stephen Curry and Under Armour have separated after 12 years. The shocking news was delivered in a mutually agreed-upon press release from Under Armour. Curry's ...
Golden State Warriors star Stephen Curry entered sneaker free agency on Thursday, ending his decade-long partnership with Under Armour.
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