From poor execution to not meeting the moment, Under Armour didn't market Curry the way he should've been marketed.

Since splitting from Under Armour, Steph Curry has impressed collectors with a Grailed sneaker rotation including ties to ...

Curry's deal with Under Armour catapulted him to the top of highest earners in all of sports. His initial deal with the company in 2013 was valued at a reported $4 million a year, and subsequent Under ...

Warriors superstar Stephen Curry was seen wearing Puma’s Haliburton 1 before the Warriors’ NBA Cup game against the Rockets.

Golden State Warriors G Steph Curry and his advisers became frustrated by what they viewed as underinvestment in Under Armour ...

Steph Curry continues to roll out in different sneakers since his recent split with Under Armour after a 12-year partnership.

Perhaps the biggest story in basketball on November 24 regarded Golden State Warriors superstar Steph Curry's and Under ...

Stephen Curry creates sneaker buzz by wearing Jordan models and Sabrina 3s while hinting at major upcoming brand decisions.

Stephen Curry and Caitlin Clark have been mentioned in the same breath since the WNBA star first rose to prominence by taking ...

The Under Armour logo has found a happy home on Badger jerseys in the last 10 years, and now it will stay there for another ...

Stephen Curry is currently a shoe free agent, and the Golden State Warriors star appears to be enjoying the freedom to wear ...

An announced 10-year extension makes Under Armour one of the longest-standing partners in Wisconsin Badger history ...