From poor execution to not meeting the moment, Under Armour didn't market Curry the way he should've been marketed.

Stephen Curry and Caitlin Clark have been mentioned in the same breath since the WNBA star first rose to prominence by taking ...

Perhaps the biggest story in basketball on November 24 regarded Golden State Warriors superstar Steph Curry's and Under ...

An announced 10-year extension makes Under Armour one of the longest-standing partners in Wisconsin Badger history ...

However, Curry has dropped hints that he is seemingly open to partnering with a new company. He has worn sneakers from Nike ( ...

Explore Stephen Curry's involvement in Under Armour's recruitment of Caitlin Clark and the consequences of the missed ...

Under Armour (NYSE:UAA) appears across retail discussions where Russell 1000 is often referenced Performance-focused apparel ...

Golden State Warriors G Steph Curry and his advisers became frustrated by what they viewed as underinvestment in Under Armour ...

Steph Curry and Under Armour’s failed bid to have WNBA superstar Caitlin Clark join his brand last year was a “sore point” ...

After Steph Curry's split with Under Armour, fans started anticipating news about the Warriors star's next move. While there ...

The Under Armour logo has found a happy home on Badger jerseys in the last 10 years, and now it will stay there for another ...

As his sneaker free agency continues, Steph Curry suited up in Jimmy Butler's signature Li-Ning JB 4 "Batman." ...